Course Code: COPY 5503
Academic Year: 2020-2021
In this course, students focus on developing an entry-level portfolio of trans-media ideas that will eventually procure them a 280-hour unpaid internship and prepare them for the workplace in a variety of agencies or in-house advertising departments. Students are expected to continually refresh the portfolio and infuse it with new ideas. The midterm and final portfolios (portfolios 2 and 3) must contain five or six campaigns of integrated advertising. Each campaign should be comprised of a minimum of four and maximum of eight integrated communications pieces.