Course Code: COSM 150
Academic Year: 2020-2021
Retailing is one of the most important industries in the Canadian economy. This course focuses specifically on the business of cosmetics retailing. Successful retailers will be examined throughout the course as we explore the elements of their businesses that have contributed to their success in the marketplace. These elements will include their mission statement and company focus, positioning and location strategies, types of ownership, customer relationship, human resources practices, visual presentation and in-store marketing strengths. Both store-based and non-store-based retailing will be explored.