Course Code: COSM 154
Academic Year: 2024-2025
This course gives an overview of the fundamental principles and concepts of contemporary marketing. Students will understand these principles from a cosmetic industry perspective. Specifically this course will examine the strategic marketing planning process, consumer behaviour, branding, pricing, distribution, promotions and various other marketing concepts. The students will learn how this knowledge can be applied within a corporate setting in order to create successful marketing strategies. This course encourages students to be creative while applying current marketing theory to actual class scenarios. The social media elements taught in this course will be embedded into all assignments to simulate current industry expectations.