Course Code: DCOM 4502
Academic Year: 2020-2021
This course examines and develops analytical ability with respect to the variety of information provided by web and social media metrics. Students learn about the mechanisms for observing behavioral and consumer generated information and the leading-edge technologies that aid in the collection and analysis of these data. The course focuses on strategic and practical ways to provide understanding, improve consumer relationships, and develop effective and value-driven online communication campaigns.