Course Code: DIGI 4001
Academic Year: 2024-2025
In this course, students will be introduced to data science and machine learning. They will explore the processes, scientific analytical models, and statistical methods used to extract information from raw data. Applying the skills acquired in previous marketing courses, students will learn how to make more effective business decisions. In a computer lab environment and with emphasis on e-business applications, students put theory into practice through assignments and projects using real-world data and current software tools.