Applied Business Project

Course Code: DIGI 4501

Academic Year: 2023-2024

The Applied Business Project course requires students to operate in complex and unpredictable contexts which demand the informed selection and application of a range of approaches and the demonstration of a capacity for creative and original insight into issues relevant to a professional setting. In this course, students are expected to demonstrate workplace-ready competencies through the successful evaluation and resolution of an on-going e-business or marketing challenge or opportunity for an external client. Relevant business theory from previous coursework as well as primary and secondary research will be used by students to construct and evaluate alternative solutions for a complex setting and to formally present findings. Students will be expected to demonstrate high-level problem solving, decision-making, communication, management and self-direction of time management and teamwork skills. This work will be conducted under the direction of a business faculty facilitator in collaboration with an external client.