Current Issues in e-Business and Marketing

Course Code: DIGI 4502

Academic Year: 2023-2024

In this current issues course, the instructor and the students will share in the teaching and the learning. The material is organized in a manner that reflects the current applied topics in academia and industry related to e-business and marketing. Every week, the instructor will present a summary of the current topic under discussion. The students prepare a weekly update on the current aspects of the topic under discussion and present it to the class. Assignments will be based on challenging cases on current topics in e-business and e-marketing. Examinations will rely on the understanding built through the in-class discussions plus lab assignments and will be formatted as short answer evaluations.