Course Code: EVNT 250
Academic Year: 2023-2024
This course investigates and examines the key components of developing a business venture as an entrepreneur, including the key components required to ensure business set-up and success. Students will identify and research a business concept, analyze feasibility, design marketing strategies, and create operational plans to meet business needs, for a financially viable business. Franchising and buying an existing business are also examined as alternatives to starting a new business as an Entrepreneur.