Course Code: EVNT 255
Academic Year: 2022-2023
This course is designed to introduce students to fundaments of the largest sectors in the Events Industry: Meetings, Incentives, conferences, and Exhibitions (MICE). Students will explore the critical elements of a well-designed program and the business strategies required to overcome the complex challenges of stakeholder management. The course will introduce the steps needed for planning and executing a successful program from conception to completion, with an introduction to basic project management principles related to various course concepts.