Introduction to Advertising

Course Code: FAA 5000

Academic Year: 2023-2024

This course will present an overview of advertising from several perspectives: the early history of advertising, including the forces contributing to the development of the modern advertising agency; the elements of advertising campaigns; who does what - the structure of an advertising company; advertising media; recent industry developments; and the role of advertising in society. Students will participate in individual assignments and group projects will build a critical awareness of the rhetoric of advertising; and the students' understanding of the industry as developed by the course material.