Course Code: FMPC 5001
Academic Year: 2023-2024
This course will focus on an understanding of global marketing as it relates to fashion and an appreciation of the challenges, opportunities and complexities confronting today's international marketer. It will examine ideas, concepts and strategies that are needed for the adaptation of marketing principles based on the recognition of differences. In particular, the course emphasizes the cultural/environmental aspects of international marketing and stresses the integration of culture and marketing functions in the fashion/cosmetic/fragrance industries.