Course Code: FMPC 5107
Academic Year: 2019-2020
The impact of new technologies (digital, social, mobile) requires innovative and dynamic strategies to address changing consumer media habits. Students immerse themselves in the current fashion marketing scene. With a focus on what's happening now, students learn from leading edge case studies and industry examples. Students evaluate marketing opportunities and create practical solutions for effective strategy crossing both traditional and digital medias. Through planning, developing and managing content, and evolving strategy in real-time, students take a hands-on approach and utilize the most popular and current social media platforms. Students incorporate technical skills building a branded website/blog and make strategic marketing decisions based on marketing metrics complied from online data collection tools, such as Google Analytics.