Data Analytics for Decision Making

Course Code: FUND 5505

Academic Year: 2024-2025

Making data driven decisions and recommendations is a critical part of all businesses today. For fundraisers, it is important to understand what data is at your disposal, the tools required to manage it, and how to use the information to make better decisions. Building on the experience in the fall, students will apply data, using tools and reports and apply it to develop strategies for fundraising. Using data sets, and cases or scenarios students will learn how to make data analysis a part of their fundraising plans.