Marketing and Business Development

Course Code: HIS 241

Academic Year: 2023-2024

Students develop marketing and business skills within the current consumer framework of educated buyers, social media marketing, and large hearing aid manufacturing chains. Students hone their business acumen with branding and marketing analysis, management skills, and budget planning. Students enhance their skills in the psychology of hearing aid negotiations and sales. Students explore entrepreneurial opportunities and how to make constructive contributions to the industry. Upcoming technology within hearing healthcare is discussed to empower students in adapting to the 21st century model of hearing healthcare service.