Course Code: HTOM 5003
Academic Year: 2020-2021
This course provides a comprehensive overview of the digital and mobile ecosystem and the considerations involved in building and managing e-business principles in daily hospitality and tourism business operations. Students are introduced to the basic concepts and language of the digital and mobile ecosystem, e-marketing and e-commerce. Students identify and apply e-business success via ROI, increased sales, market share and improved quality and cost effectiveness of business processes. This course covers the broad principles of digital and mobile marketing in tourism and hospitality, including technological applications and processes as part of an organizations overall business strategy. The impact of the digital revolution and social media strategies on hospitality and tourism jobs, workflow, organizational structures, business operating efficiencies, improved quality and communication approaches are examined.