Course Code: HTOM 5007
Academic Year: 2024-2025
With an increasingly connected yet competitive world, and a changing consumer landscape, leading organizations need to stand out in order to attract, satisfy, and retain its customers. Students will be provided with an in-depth introduction to the essential marketing principles in tourism and hospitality. Key areas will include consumer behaviour, strategic marketing plans, marketing research, the marketing mix, e-commerce, and destination marketing. Students will analyze marketing concepts via case studies. Students will host presentations in class to demonstrate the key learning outcomes of the course.