Course Code: IDSN 3505
Academic Year: 2024-2025
This course builds on the concept of "Designer as an Entrepreneur" explored in prior semesters. In contrast to an established corporation, a new venture offers the opportunity to grow a company from the ground up. Apart from the process of design idea generation, product development feasibility testing and market viability, there exists different sets of challenges and risks with venturing to establishing a company as an umbrella for new product development and its manufacturing versus the management, operations and sustenance of the company. This course aims to provide a guideline to business formation, basic management and operation of a business to the industrial design students. Additionally, this course demonstrates equally important "Intrapreneurial efforts" as the designer within an organization who creates innovation. This being the employee who takes on something new without being asked to and navigating through uncommon corporate structures and procedures. It is the "Design Intrapreneur" within a large corporation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation.