Audience Engagement and Digital Strategies

Course Code: JNAL 5002

Academic Year: 2024-2025

This course will explore the changing economic realities facing news outlets, the crisis of audience trust, and the challenges of relying on social media platforms for news distribution. Students will gain insights into website design, analytics, and content strategies. The course will also explore the role of newsletters and personas in audience engagement, the growth of hyperlocal journalism sites, and the ethical considerations of AI in journalism.