Course Code: MDCM 150
Academic Year: 2020-2021
In this course, students learn how the media function and what they expect from corporate communications professionals. Particular attention is paid to the development of strategic thinking in communications. Planning for publications and events that identifies key audiences, needs, goals and objectives is also emphasized, as are the analysis and evaluation of communication tactics and strategies. Students conduct basic research and write works of exposition, persuasion and narration according to purpose and audience. They critique media writing for intent, content, structure, style and voice, and produce writing with a precisely expressed central idea, writing which engages as well as informs. In addition, students read and discuss news and contemporary social issues.