Strategic Media Planning

Course Code: MDCM 204

Academic Year: 2024-2025

This course is an introduction to the concepts of entrepreneurship and the business plan. Students gain an understanding of the considerations involved in starting their own businesses. They identify business opportunities, conduct market research, write a business proposal and make use of government, community and industry resources. Additionally, the use of work search techniques, such as employer research and networking techniques, are covered. The course also introduces students to the principles and practices of project management and the use of project management software tools. Topics include needs identification, strategic thinking, the project organization, project deliverables, project communication, project planning, resource allocation, scheduling, control and associated costs.