The Content Strategy Project Lifecycle

Course Code: MDCS 5001

Academic Year: 2020-2021

There are multiple roles within an organization that contribute to the planning, creation, delivery and governance of content. In this course, students simulate the content strategy project planning process, balancing workflow against the realities of time, budget, and the roles of various contributors to the content strategy project lifecycle (e.g. UX designer, information architect, developer, marketer, business strategist, data analyst, project manager). Students produce deliverables expected of professional content strategists such as content template map, process workflow diagram, content calendar, and content quality assurance tools.