Analytics for Content Strategy

Course Code: MDCS 5002

Academic Year: 2020-2021

Students use various measurement and data analytic methods and to collect and analyze data about competitors, search engine optimization and user engagement. They use these analyses to derive insights relating to the impact of specific content elements and the overall content strategy. Students also collect and consider qualitative data in order to better align content strategy with accessibility standards, content and brand style guides and usability frameworks.