Course Code: MEST 5500
Academic Year: 2026-2027
An overall understanding of marketing and promoting a medical spa practice and strategies that will support a successful operation. Identify the differences in marketing a full-service spa that may provide medical esthetic services and a medical spa/clinic that is owned, operated and under the direction of a Medical Director/Physician. Identify the important regulations that should be considered for compliance and developing marketing strategies. Explore digital marketing and social media and the role it plays in todays medical esthetic industry.