Marketing & Media Communications

Course Code: MKTG 202

Academic Year: 2022-2023

This course focuses on theoretical and practical approaches to marketing communications. It concentrates on four key areas; (1) digital online marketing communications (2) legacy offline marketing communications, (3) creativity and (4) integrated marketing communications. Students will complete a number of readings, assignments, cases, quizzes, and tests to ensure knowledge is applied and practiced. By the end of the course, students will have a full understanding of marketing communications and its strategies in the digital and legacy environment.