Course Code: MKTG 225
Academic Year: 2023-2024
This course introduces the student to the dynamic concept of tourism and hospitality marketing and sales. The need for marketing research and a clearly developed marketing plan are essential when creating marketing strategies that attract guests to hospitality operations. The consumer has endless choices and a key responsibility of successful marketing is to maximize revenues. Students will be exposed to effective market communication strategies from advertising, sales promotions, public relations, and the growth of social media as a key marketing tool in today's hospitality industry. Students will be given the opportunity to act as marketing consultants for an on-campus hospitality operation, and will also explore the importance of branding in today's marketplace with attention being given to developing their own personal brand.