Course Code: MKTG 251
Academic Year: 2021-2022
This Digital and Social Media Marketing course gives students a practical approach to creating, managing, and driving marketing in the online environment using content marketing strategies. Students will learn best practices for website design, website management, digital marketing analytics, marketing automation, content marketing, writing for the web, image creation, social media marketing, search engine optimization, and online advertising. Individually, students will create and run a digital brand that consists of a website, a blog and social media. Analytics platforms will be used to track, measure and improve online performance and increase engagement. Students will become competent in Google Analytics and will write their official Google Analytics certifications in this course. They will also obtain their Social Media Strategy certification from HubSpot.