Course Code: MKTG 3501
Academic Year: 2023-2024
This course builds on skills and knowledge acquired in the International Marketing 1 course and moves into the development of international marketing strategies and comprehensive marketing plans. Emphasis is placed on the synthesis of the cultural and environmental knowledge and assessment skills developed in the previous course with the development of comprehensive and effective international marketing strategies. Topics include planning, organizing, market entry, consumer and industrial products and services, distribution, logistics, communications, selling and sales management, pricing and negotiating. Students produce an international marketing plan for a specific product entering a specific offshore market.