Marketing Analytics 2

Course Code: MKTG 4552

Academic Year: 2020-2021

This course is an extension of Marketing Analytics 1 and presents the main quantitative marketing tools. It is designed as a practice - oriented course to teach students core business statistical concepts and applications with SaS. A variety of statistical methods are introduced and applied in this course to answer particular questions in business scenarios. Students learn to use SaS programming techniques for descriptive statistics, statistical modeling, linear regression, comparison of means, chi-square tests and extrapolating statistics to business outcomes. This course can help prepare for the following course Marketing Research Method and the certification exam: SaS certified Base Programmer.