Marketing Ethics

Course Code: MKTG 4777

Academic Year: 2020-2021

TThe course will assess marketing ethical decision-making processes, issues and organizational control mechanisms. This course is meant to provide the students with a basic understanding of the issues involved in ensuring ethical marketing decision-making. Also there will be a focus on how to identify the ethical dimensions of any given marketing related decision, and on how to devise an ethical framework to determine the best outcomes. In terms of application, the course will provide the students with opportunities for the implementation of the main concepts, by allowing them to apply their ethical decision making skills to real life cases and to explore a self-selected ethical marketing issue in detail.