Strategic Marketing Management

Course Code: MKTG 5510

Academic Year: 2020-2021

This senior-level marketing course further enhances the student's marketing skills by putting theory into practice. It emphasizes strategic-level thinking and problem solving through a series of case studies, exercises and marketing simulations. Based on their analysis, students develop strategic marketing plans and assess the business implications of their decisions. Students will gain the knowledge, understanding and appreciation of the challenges, opportunities and complexities confronting today's marketers.