Digital Marketing Strategies and Applications

Course Code: MKTG 5515

Academic Year: 2020-2021

This course explores how online, mobile and social marketing are integral to an organization's success. Topics include a wide array tools and platforms used by today's marketers. By creating their own website students learn how to write for the on-line environment, drive traffic using SEO and SEM strategies and measure their success using Google Analytics. Other key topics include; the use of display online ads, pay-per-click advertising, leveraging social media (Facebook, Twitter, Instagram, Pinterest etc.), public relations, email marketing, and blogs.