Course Code: MKTG 5515
Academic Year: 2026-2027
This course explores how online, mobile and social marketing are integral to an organization's success. Topics include a wide array of tools and platforms used by today's marketers. Students learn how to apply AI tools in the development of their own website and drive traffic using SEO strategies. Students develop a data-first approach to digital marketing, using Google Analytics and other analytics platforms to inform decision making. Other key topics include; SEM strategies, display advertising, leveraging social media (Facebook, X, Instagram, Pinterest etc.), influencer and affiliate marketing, email marketing, and blogs.