Business for Creative Industries

Course Code: MUS 4002

Academic Year: 2023-2024

Business for Creative Industries teaches students to view both themselves and their art as a business, instructing them to develop their own personal critical perspectives on how and where they will build their careers in the current creative arts industry. Designed from a career development, experiential, entrepreneurial and business-minded point of view, this course instructs students to see their careers in a context that ranges from the local regional scene out to a national and then a global business. Employing contemporary examples and models from professional industry, this course demonstrates how and where monetization opportunities exist within today's industry and how revenue is generated within the current industry model. Students learn about a variety of roles and opportunities that exist for modern artists in today's marketplace and through analysis of an ever-changing industry landscape, students engage in project-based work that enables them to evaluate their currently abilities, to participate in the marketplace and to project their business and entrepreneurial goals as they transition into professional industry.