Music: Branding & Distribution

Course Code: MUSB 5105

Academic Year: 2023-2024

People react to music in many ways. Why does one song bring a smile to one's face while another sneers? Do different types of media influence the musical experience? What is the role of various media in the current market? How can streaming make all partners - artists, labels and listeners - satisfied both as an artistic experience and as one financially satisfactory to all? Whatever medium is used, the message must always be clearly expressed. Poorly communicated messages can doom brands and artists to the "whatever happened to" heap of bygone days. Strong writing, verbal and listening skills are emphasized to ensure the intended message is being understood by the intended recipient.