Course Code: NUTR 262

Academic Year: 2022-2023

This course examines the key components of developing business strategies for employment in the wellness industry. Students create a business plan with an emphasis on entrepreneurship. Using a practical approach, students identify a new business concept, design the products/services, identify a target market and develop marketing, operations and financial plans. Through this course, students also explore individual strengths and determine how they can be used to direct career decisions. Key elements of a professional portfolio are also created and will be used in the career development process.