Course Code: PBRL 2500
Academic Year: 2020-2021
This course focuses on the planning, implementation and management of a program targeted to keeping internal audiences informed and engaged. A comprehensive approach ensures students are exposed to all facets of employee communications as well as the role communications plays in supporting the internal objectives of an organization. Foundation learning provides students with the principles and tools to co-ordinate a successful internal communications program as a one-person department or as part of a team within a fully staffed department.