Professional Practice

Course Code: PBRL 3503

Academic Year: 2021-2022

This course is a series of workshops that provide students with the skills and knowledge necessary to prepare for a public relations work placement. This includes job search techniques and discussion of issues such as employer expectations, company policies, professionalism and self-management. The need for career planning, lifelong learning and interpersonal communication skills will also be discussed. Students conduct a self-assessment of their personality and skills and perform occupational and company research. They prepare covering letters and resumes, create their own database of potential employers within their sector of interest, and practice their interview skills in mock interviews and by conducting information interviews. Guest speakers from business and industry will provide students with a range of perspectives on current and future trends in business and priorities and competencies required in corporate, media, government, non-profit and communications agency sectors.