Course Code: PBRL 3506
Academic Year: 2020-2021
This capstone writing course builds on skills learned in the previous five writing courses in the program and focuses on applying planning, analytical and writing skills to more complex writing assignments such as executive summaries of submissions to government, briefing notes, policy statements and position papers, and communication and grant/funding proposals. Analyses of this type of writing developed by a variety of Canadian organizations in a wide range of scenarios, and input on student work by public relations practitioners and community clients, serve to highlight the different approaches and the high industry standards expected for these communication vehicles. Research and review of award-winning public relations writing also identify and underscore the stringent requirements of public relations writing emphasized in the program. The Canadian Press (CP) style of writing is used and assessed in all aspects of this course, as are proper reference and citation rules. Awareness of current events and issues locally, nationally and internationally is essential for successfully developing the work in this course; current events knowledge is tested continually. Students assemble writing samples from all six writing courses to create a writing portfolio in preparation for their internship interviews.