Course Code: PBRL 4503
Academic Year: 2024-2025
This is the first of two complementary fourth-year capstone courses offering students a choice in pursuing their personal interests in the profession, pulling together the sum of their learning in the Bachelor of Public Relations program and applying this learning substantively in a written thesis on an approved topic, utilizing both secondary and primary research. In Thesis 1, the focus is on the preliminary research process, including the literature review; formation of research questions and hypotheses; review of quantitative and qualitative research methods; research ethics requirements for the Ethical Conduct for Research Involving Humans; Humber Research Ethics Board (REB) principles and course requirements; project and time management; proper academic citation; and development of a thesis proposal.