Social and Digital Media

Course Code: PRD 158

Academic Year: 2023-2024

The focus of the course is to build an understanding of the evolving role of social media in the field of public relations by differentiating between business use versus personal purposes. Tracing the history of the technology, examining a variety of social media applications, writing and measuring blogs prepares students to be effective public relations (PR) practitioners. Students will learn how to build a business' brand by leveraging social and digital tools. The course also exposes students to best social media practices through case study analysis, by hosting industry-leading guest speakers and by exploring social media metrics.