Strategic Communications Planning

Course Code: PRD 159

Academic Year: 2020-2021

This course focuses on the theory and application of strategic communications planning across public relations programs in different sectors and industries. Students will analyze and discuss the key components of a successful strategic communications plan and learn how to develop one, using a variety of communication tools, including social media. Students will get a good foundation in developing strategic communications plans through research, communications audits, case studies and guest speakers. Students will also develop the skills and experience required to identify a public relations opportunity/problem, develop an appropriate comprehensive written public relations plan based on a public relations scenario and present their findings for feedback.