Corporate and International Public Relations

Course Code: PRD 251

Academic Year: 2020-2021

In this course, students will learn how corporations are structured and managed, with emphasis placed on publicly held corporations. Students will learn about the functions of public relations in a corporate setting, with specific focus on preparing to take a company public, producing an annual report and organizing an annual meeting. Students will learn how to read and analyze basic financial statements. Students will learn the rules and regulations concerning timely and adequate disclosure of material information. Students will examine cultural and value differences that affect how public relations is practised in other countries.