Issues Management

Course Code: PRD 328

Academic Year: 2023-2024

Issues management is proactive and systematic approach to predict problems, anticipate threats, minimize surprises, resolve problems and prevent crisis. PR practitioners face the constant challenge of addressing different conflicts in different phases of the life cycle. Students will engage in issue management as proactive, organized activity of identifying emerging trends, concerns, problems that may affect an organization and developing organized responses to mitigate potential damage to the reputation.