Sales and Marketing for Retirement Homes

Course Code: RTHM 5501

Academic Year: 2023-2024

Impactful, meaningful, and successful marketing and sales plans are integral to developing plans to promote any business. This course is highly interactive and delves into the principles of successful marketing and sales plans. Learning is applied through a group case study that creates a marketing and sales plan for a senior living home. Through peer-evaluation, case studies will be built upon to include personal branding and selling strategies that will be evaluated through the development of a sales presentation.