Sport Research Methods

Course Code: SPRT 302

Academic Year: 2024-2025

This course is the first of two (2) capstone courses where students look to integrate knowledge and practice obtained throughout their previous coursework in the program. It requires students to learn about the process of strategic management, how it impacts the decisions of an organization and its effective use across various sport sectors and within an organization's functional business areas. Sport organizations no longer make management decisions based on hunches and best guesses and have now shifted to a focus on data driven and evidence-based information. Students will explore research areas and methods of analysis used to obtain data to inform decision-making through each step of the strategic management process.