Sport Research Methods

Course Code: SPRT 302

Academic Year: 2021-2022

Sport organizations have shifted in focus from making management decisions based on hunches and best guesses to those which are more data driven and evidence based. To meet this need, students in this course explore the sport research process and the methods used for obtaining research data. Students study customer behavior, including sport product purchases, and the key motives for recreation/sport involvement as either a participation or fan. Current sport management topics and issues such, as methods of inquiry, ethics, problem solving, decision-making, leadership and communication are discussed. Skills in collecting and analyzing data and applying research information are developed in order to prepare students for their transition from undergraduate education to a career in the sport management field and to provide a foundation for success in the subsequent course SPRT 352 - Sport Research Project.