Course Code: TRAV 155
Academic Year: 2020-2021
The tour operating industry came into being as a means to provide a convenient and easy way to travel at a reasonable price. Today, the tour operating business has become the largest sector of the leisure travel business responsible for carrying millions of passengers a year and providing employment for thousands of travel professionals worldwide. This course takes an in depth look at this dynamic business and what makes it the huge player that it is in today's travel industry. The student will learn the history of tour operating, what makes it so popular with travel consumers and about the myriad of employment opportunities it makes available. Additionally, students will learn about the tour operator's internal workings, how vacation products are conceptualized and brought to market.