Course Code: TRAV 219
Academic Year: 2020-2021
Effective marketing is the engine that drives virtually all tourism related companies, including destinations, hotels and attractions. In this class, students will explore and build marketing plans that lay the foundation for careers in destination marketing, branding and public relations. Through real life tourism case studies and situations, future tourism professionals will analyse and build solutions while simultaneously learning the core definitions and principles behind consumer motivation, tourism branding, social media and personal selling. In class participation and group work will allow students to gain proficiency in core marketing concepts and effective communication strategies.