Human-Centred Rhetoric

Course Code: UXD 5000

Academic Year: 2020-2021

Rhetoric is the art of discourse and its study improves the capability of writers or speakers to inform, persuade, or motivate particular audiences in specific situations. Rhetorical practices include applying a set of heuristics or "rules of thumb" for understanding, discovering, and developing arguments for particular situations. Over the course of history, rhetoricians have studied the discourses of a wide variety of domains, including the natural and social sciences, advertising, digital media, politics and the law and more recently finding applications for human-centred design practices. Rhetorical communication includes purposeful and strategic manipulation of symbols and language. In this course, students apply rhetoric to move beyond the buzzwords, hype and misinformation that can accompany digital product or service design to thoughtfully capture the unique value proposition of an innovation for its end users.