Course Code: UXD 5005
Academic Year: 2020-2021
The practice of User Experience Design is rooted in research, yet all too often, companies forego or scrimp on research budgets in their rush to get a new digital product or service to market. The user experience architect or researcher must hone the ability to demonstrate high-quality documentation and slide decks which demonstrate the value-added imperative for disciplined inquiry prior to investments being made in solutions. The tools of the trade include a range of targeted deliverables such as: task flows, affinity maps, journey maps, wireframes, service blueprints and socio-economic scenarios In this course, students integrate and build upon their design work in concurrent courses to refine and polish the deliverables to present, showcase and sell the innovations being proposed. this course is tied to a 105-hour work placement.