User Experience Architecture

Course Code: UXD 5502

Academic Year: 2020-2021

User Experience Architecture has evolved from the practice of Information Architecture (IA) to lean more heavily towards the strategic business value of content and the overarching information experience. In this course students learn traditional IA techniques such as gathering and analyzing requirements, building a vision for the future, and modeling and add the current imperative to ensure the business value of delivering information experiences that make a difference in the marketplace. Information professionals may hold titles such as information experience designers, content strategists, information architects, content marketers, or technical communicators, and all share the language of business to build a preferable vision for the future, sell the vision to stakeholders, and keep the content ecosystem team on track as they progress toward the strategic end goal. Students become technical communicators who are passionate about proving the business value of content as a transformational catalyst in the marketplace of the future. Students will demonstrate the common interests between information architecture and content strategy.